Duarte, Suelma Rodrigues, Roseli Vieira Pires, and Francisco Alberto Severo de Almeida. “Entrepreneurship – The ‘Milky Moo’ Case: Can a Franchise Business Model Present Startup Characteristics? Theory and Practice”. International Journal of Advanced Engineering Research and Science 10, no. 02 (February 27, 2023). Accessed October 6, 2024. https://i.ihspublishing.com/index.php/ijaers/article/view/294.