The Influence of YouTube on the Growth and Success of Over-the-Top (OTT) Media: A Study

Authors

  • M. Venkata Sai Koushik Author
  • Dr. A. Manikandan Author
  • Dr. A. Rushikesava Author
  • Dr. J. Anil Premraj Author
  • R. Ajayendra Author
  • Dr. P. Gopikrishna Author
  • Chen Chen E. Dasigan Author
  • R. Nivardhan Author
  • R.L. Sriyutha Author

Keywords:

YouTube, OTT, Social Media, Viewers, Content, Internet, Monetization, Subscribers, Shorts, Algorithm, Trending, Hashtags, Network, Videos

Abstract

This study examines how YouTube shapes OTT media. It looks at visual storytelling, marketing, influencer partnerships, and user-generated content that builds audience loyalty. YouTube's discovery features and creator-audience interaction influence content and marketing. The study also explores how YouTube generates revenue for both OTT platforms and creators. Overall, it explores their interconnectedness in today's media world.

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Published

2024-06-30

Issue

Vol. 10 No. 4 (2024): May-June 2024

Section

Articles

How to Cite

Sai Koushik, M. V., Manikandan, D. A., Rushikesava, D. A., Premraj, D. J. A., Ajayendra, R., Gopikrishna, D. P., E. Dasigan, C. C., Nivardhan, R., & Sriyutha, R. (2024). The Influence of YouTube on the Growth and Success of Over-the-Top (OTT) Media: A Study. International Journal of Advanced Engineering, Management and Science, 10(4), 47-59. https://i.ihspublishing.com/index.php/ijaems/article/view/372