Employability Status of Bachelor of Science in Business Administration Major in Marketing Management A.Y. 2022 Graduates – NEUST-MGT Talavera Off-Campus

Abstract

The Nueva Ecija University of Science and Technology (NEUST) has evolved through various names and forms throughout different campuses, consistently producing competent professionals. This study assesses the employability status of Bachelor of Science in Business Administration (BSBA) Major in Marketing Management graduates from the Talavera Off-Campus for the academic year 2022. The university aims to be a locally responsive and internationally relevant institution of science and technology, transforming human resources into productive citizens. A comprehensive Employability Tracer Study was conducted to gain insights beneficial to both the institution and its graduates, examining how well the university prepares its graduates for the competitive job market. This descriptive study used surveys and interviews to gather data from 120 graduates via Google Forms and Facebook Messenger. Key findings include a female-dominated BSBA program, a high proportion of single graduates, significant employment within Region III, and a majority employed in the private sector. However, a notable portion remains unemployed. The study's results informed the development of an intervention plan focused on career services workshops, career counseling, soft skills training, industry projects, startup incubators, and partnerships with local businesses. The study underscores NEUST’s commitment to supporting graduate employability and adapting its programs to meet evolving labor market demands, thus contributing to its vision-mission of fostering career success and societal development.